How to Create and Implement an Internal Communication Strategy

Whether you’re a small or large business, you must have really good internal communication to succeed, even if your employees are all in the same building or are scattered across the United States – effective communication has a massive and direct impact on your company’s success. We know this sounds a bit hectic, but here’s the thing, effective internal communication really does lead to success.

And no, communication isn’t just a company announcement. And it’s so much more than just managing and distributing information. Rather, it’s an ongoing dialogue between all employees and the company, no matter their position or time in the company – it creates a sense of community.

What can you expect to experience when you don’t have effective internal communication:

  • Low productivity levels.
  • Low employee engagement.
  • Low employee experience.
  • Gossip and false rumors are commonplace.
  • Confused and frustrated employees lead to high turnover.

internal communication "what I think I do" meme

In other words, why is an internal communication strategy necessary?

  • It’s not just sending a message whenever you want, this is about delivering up-to-date and open communication in order to energize employees.
  • Don’t neglect anyone, all employees should be aware of the message. This way, you maintain a connection with your employees and build trust.
  • Gain valuable feedback from your employees so that managers can adjust to their needs and increase motivation as a result.
  • When you foster open communication, your employees feel more personal value and that creates a positive effect on their performance.
  • The company goals and communication strategy should be aligned. When this is the case, you’ll see productivity levels increase as your employees feel more committed to delivering the company’s goals.

We can see how you’d think that implementing a really good internal communication strategy sounds like a daunting task, but it’s actually easy to implement a plan that delivers results. Are you asking yourself what’s in an internal communication strategy? Don’t worry, we’ve outlined exactly what you need to include in your plan in order to see results – more on that later! Below is a general outline of the steps you need to take to implement an internal communication strategy – if you’re interested in a more detailed summary with step-by-step instructions, read on.

internal communication comic strip

  • A current situation of your business – which kind of content are you sending out and how often? And vice-versa, which content aren’t you communicating?
  • What do you want to accomplish, as in your business and communication goals. Such as engaging your employees, making them proud of the company, and so on.
  • Know your audience! Who is your message meant for?
  • What is the best method to communicate the message? Email, bulletin board, social media, internal communication app, etc. This depends on who your audience is.
  • When is the best time to send the message out?
  • How can employees engage with the content and send you feedback?
  • How will you measure your progress?

Just remember that an internal communication strategy isn’t a mere list of tactics. Instead, the tactics are an integral part of the overall plan and need to reflect what you plan to do in order to achieve your business goals.

Your internal communication strategy can help in so many ways, such as helping employees with new procedures, addressing important company issues, sensitive employee topics, a campaign to reduce accidents, boosting productivity and more. Whatever it is you need to achieve, use the following seven metrics to develop your strategy.

construction worker

What to include in your internal communication strategy:

Measure performance and ask yourself:

      • What are high and low value activities?
      • What was your performance with your goals, KPIs and expectations?
      • Get feedback from managers, lower tier employees and customers.
      • Look at failed campaigns and strategies, what went wrong?

What is the most effective tool that is driving engagement?

  • Which channel always delivers? And which tool optimizes that channel?
  • How does your audience like to receive information? Do they prefer video or a quick message?
  • What tool or channel drives the most traffic?

Identify and understand your audience. 

      • What are their likes/dislikes and interests?
      • Which messages get the most attention?

When’s the right time to send the message so it gets the right attention?

  • Morning, after lunch, during that 3 o’clock crash?

Toy Story characters pointing to drawn out plan

Review SWOT (Strengths, Weaknesses, Opportunities and Threats)

      • Strengths: these are the company’s internal, positive attributes and are within your control.
      • Weaknesses: negative factors which can take away from your strengths and you’ll need to improve on in order to be successful.
      • Opportunities: external factors in your business environment which can also contribute to your success.
      • Threats: external factors that you cannot control. Think of installing contingency plans for taking care of threats if they pop up.

Develop your message. Don’t miss any crucial details when you outline exactly what you need to say to the relevant audience.

      • What: What’s the decision? What does it mean? What lead to it?
      • Why: Why is it the right decision?
      • Where: Where/what locations are affected? Where can you get more information?
      • When: When is this happening?
      • How: How will the message be implemented? How will communication flow internally and externally?
      • Who: Who made the decision? Who’s in charge? Who does it impact?

Set goals that are Simple, Measurable, Attainable, Relevant and Timely (SMART).

    • Specific: Define what you want to accomplish in simple terms so everyone gets it.
    • Measurable: Create milestones and targets so you can track progress.
    • Attainable: Be ambitious but keep goals manageable and realistic.
    • Relevant: Create goals that will develop your team and connect to your business model.
    • Time-based: Create a specific timeline so you remain on track.

Methods to communicate your internal communication strategy.

  • Face-to-face communication: when you want to make a personal connection.
  • Meetings: so you can get feedback from your team.
  • Video: so you can tell a story.
  • Internal social media: build culture and rapport.
  • Employee app: nothing falls between the cracks, you’re always engaged with all your employees and them with you.

employee communication app updates

Now that you’ve established the perfect internal communication strategy and want to ensure it reaches 100% of your staff, you need the right tool to help you do so. And that’s where Connecteam comes in – Connecteam will take your internal communication strategy to the next level. It isn’t bothersome to use, simply ask your employees to download the app, and GO. You don’t need to train anyone, so all your employees can hit the ground running without a hitch. Connecteam is simple and painless so your employees will actually want to use it!

How can Connecteam help you achieve an amazing internal communication strategy?

Keep everyone on the same page.

      1. Easily and quickly reach everyone.
      2. Easy to use and doesn’t require training.
      3. Updates to specific groups identified by location, department, job role, etc.
      4. Private chat between peers or management.
      5. Share photos, videos and files easily and from anywhere – plus, they’re always accessible.

Onboarding and training has never been easier.

      1. Constant access to a knowledge hub (employee handbook, company policies, catalogs and menus, sales tips, etc.) so your employees can always learn.
      2. Quickly onboard new employees, divide material in sections or chapters, create quizzes, and track progress. Courses can be picked up wherever the user left off!

Connecteam employee training app

Boost employee productivity and engagement.

      1. Send surveys after onboarding, an important meeting, a company event, etc. Keep surveys consistent by sending them daily, weekly, and monthly.
      2. Company suggestion box is always accessible.

Automize checklists and forms.

    1. Quickly fill out what you need: expense reimbursement forms, vacation requests, sick leave, safety reports, invoices, shift opens checklist, equipment checkout and so much more.
    2. Choose from a pre-made template or customize your own so that your employees can use the checklists and forms no matter where they are.

You’d think all of these features with Connecteam would cost a fortune, but you’d be wrong! For a mixed monthly fee for up to 200 users, this app easily fits the budget. Ranging from $29 to $72 a month! Start a free 21 day trial with Connecteam now.

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