There’s nothing like the smell of freshly cut grass. I have yet to meet a single person who disagrees. Springtime arrives, and the flowers begin to blossom. People enjoy looking out of their windows and watching the changes over the seasons. You might notice that the garden is an extension of their home, and with care, their outdoor space can be inviting. So, if you are considering running a lawn care business, the opportunity for success is there.
Whether you offer residential (private homes or apartments) or commercial (businesses) services, there is a demand for your services. As of 2016, there were 474,237 active lawn care businesses, and that number, we’re sure, has only grown over the last few years. And in the United States alone, households spent almost “an average $503 per household on lawn care and gardening activities. ,” reports LawnStarter. In addition, the Bureau of Labor Statistics keeps an updated report available for public use so you can track your state’s needs when you are thinking of starting your own lawn care business.
With all that in mind, numerous daily operations need to be taken care of when running your own lawn care business. To run your business as smoothly as possible, you must have concrete processes in place. This includes equipment maintenance, scheduling needs, sending invoices, tracking revenue and spending, and so much more.
There’s something above all that matters most, no physical tools are required, and that is customer service! Customer service is the difference between making someone’s day or potentially upsetting them. Your customer should be the most important part of your business.
Communicate when you want to arrive, what time suits them and keeping them in the loop can make all the difference. You should ensure you’re constantly communicating with your team. This assists everyone in knowing when to arrive and if any equipment is needed. Thus, saving time in the long run, and everyone is ready to start upon arrival.
If you want to run your own lawn care business, we have collected all the pros and cons you are faced with. And we highlight the do’s and don’ts when your business is up and running. Let’s get to it then, shall we?
Pros Of Running A Lawn Care Business
Repeat Business Is In The Bag
The clients you have are perpetual, so you will always have ongoing, consistent work. Usually, clients want or need their lawn maintained weekly, so you have a stable means of income or extra cash. Your clients need your expertise more than you thought. So by being the leading expert, you can provide them with the best service to ensure their yards are maintained and cared for.
Additional Treatments Are Necessary
Your clients aren’t just going to need their lawn mowed, they need it maintained. Every four to six weeks, their lawn needs special fertilizer and weed and bug treatment. Missing just one “session” can cause chaos in your client’s yard.
You Don’t Need Much In The Beginning
The startup cost for opening a lawn care business is relatively low. You only need equipment and a way to arrive at clients homes, and that’s it! Equipment can easily be purchased, rented, or you can use your home equipment. In order to safely haul your lawnmower, you might need a pickup truck or a proper trailer.
In addition, many lawn care owners rely on employee management software to better manage daily business operations. This includes time tracking, scheduling, workflows, and communication.
The Lawn Care Business Is Scalable
At first, you start out by offering one service, like mowing lawns. And then you can gradually add on from there, like gardening, weeding, tree trimming, landscaping, and so on. There are numerous options available as you scale your lawn care business to match customer demand.
“Once you start working in the field, pay attention to what services your clients are asking for most often. Avoid taking on any work that you can’t handle.”
The quality of your service is key, therefore, ensure you aren’t taking on more than you can handle. This will allow you to always provide the best customer service so that you can snag repeat customers more easily and can receive referrals pretty quickly.
So, if you want to have a business that runs year-round, you need to diversify your offerings. For example, by offering snow removal services during the winter.
Employees Need Little To No Experience
As your lawn care business gains momentum and the demand for your services grows, you may need to hire a few more hands. If that’s the case, you don’t need to hire anyone who has a formal education or training. Pretty much everything they need to know can be done on the job. So you aren’t faced with high recruitment or training costs. If your business grows exponentially and you decide to offer tree removals, then you may need to search for a specialist.
Take Your Business Forward
Lawn care employees need the right tool to get the job done. Simply improve operations, increase cash flow, boost customer satisfaction, and more with connecteam!
Cons Of Running A Lawn Care Business
Plenty Of Competition
There are most likely many lawn care businesses in your area, so be sure to research the demand before starting one. If there are many businesses, you could consider reducing your prices in the beginning to gain clients. However, check that this won’t affect your revenue. You should do your homework and find the missing service that other businesses are not offering, and you could fill the gap. If you manage to find the key service that is missing, you might be able to increase your prices. There are most likely many lawn care businesses in your area so be sure to research the demand before starting one. If there are one too many businesses then you would have to cut prices to get customers and that means your revenue would be strongly affected.
If you live in an area where the winters are harsh, then you may find that your customers just aren’t in need of your services for that time period. So, if you want to have a business that runs year-round, you need to diversify your offerings, for example, by offering snow removal services during the winter.
Depending on the economic situation, you have found yourself losing clients. For example, when times are tough, people cut out non-essential expenses, such as their gardener.
In 2019, lawn care business owners saw that finding skilled workers wasn’t the easiest of tasks.
This statistic depicts the leading challenges of landscaping contractors and lawn care operators in North America in 2019. During the survey, 53 percent of respondents stated that a shortage of quality labor was a challenge, making it the most popular response.
At this point, you should have a pretty good idea if starting your own lawn care business is the right move. Weigh the pros and cons before making a decision. If you are ready to take the plunge then carry on reading. There are a few things you should and shouldn’t do in regards to your lawn care business.
Our Tips On How To Run A Successful Lawn Care Business
Use A Lawn Care Business Software
Using software like Connecteam lawn care business app will help you automate and grow your lawn care business. How so? It makes it easier to schedule recurring shifts, dispatch jobs, track working hours, enhance communication, make reports digital, and much more. Everything you need to manage daily operations is available at the click of a button on Connecteam:
- Time tracking is efficient as you usually pay your employees by the hour and when your team clocks in and out from their mobile phone, their GPS location is immediately tagged for a more efficient and accurate timesheet and payroll.
- Scheduling is easier to manage and is rich with information like all the job details, location, specific tasks, and even recurring jobs for customers who need their lawn being taken care of on a regular basis.
- Workflows are automated so reporting all the details about the job, including before and after photos (which can also be shared with the client) can be done while on the go.
- Communication is more streamlined through updates, chat, surveys, and more which is super important when you’re not right there with your team at every moment.
Sign up for Connecteam lawn care business app for free!
You need to work as efficiently as possible while delivering amazing customer service, using lawn care business software keeps you on track.
Find Clients & Advertise
To gain customers, you could go the old-fashioned way and hand out flyers. To entice new customers, you could run a Facebook or Instagram ad which targets your specific audience. In addition, it attracts people in your local area. Remember that having excellent customer service could bring you more customers. If you offer good customer service, those clients may refer you.
Ask For Referrals
Whenever you have a satisfied customer, ask them to write a review on your website or social media account(s). And be sure to ask them to recommend your lawn care business to friends, family, and other businesses in the area. Word of mouth is a free and incredibly useful way to bring in more work!
Maintain Amazing Customer Service
The only way a customer will refer your lawn care business or write a review is if you provide amazing customer service. It isn’t just that you did a good job, it’s that YOU and your team went above and beyond. You were kind, patient, and attentive. You didn’t leave a giant mess behind, you were on time and responsive. It’s all about presentation.
Look To Up-Sell.
If you offer additional services then look for any opportunity to up-sell. Sometimes your clients aren’t aware that they need additional work. For instance, a client of yours runs a daycare so they probably need kid-friendly fertilizer and weed treatment, or maybe they could use a fun garden that the kids can enjoy.
Buy Equipment Without Researching
If you haven’t done the research to make sure there is a demand for your business and if you don’t have any viable clients, do not buy any equipment! The required equipment should be one of the last things you buy.
If you do buy equipment, make sure to look into the guarantee or warranty that is included in the equipment and if it’s easy to find replacement parts.
Forget Or Neglect To Communicate With Your Clients
Ensure customer service stands out. Customers shouldn’t only hear from you when they take you on or when you are waiting for payment. Make sure you talk to them before and after the job – clue them in so they know what’s going on, what the timetable is, who is working on their lawn, and so on.
Forget Appointment Reminders
Whether it’s through email, text, or a phone call, make sure you remind your clients about their upcoming appointment. This can serve as a perfect way to avoid last-minute cancellations but your clients will appreciate your effort!
Forget To Follow Up
Don’t disappear after a job and the payment hits your bank. Send a follow-up email, text, or call. This is an easy way to better your customer service, ensure repeat customers, and makes it easier for the customer to want to refer your business.
Ignore The Weather
Track the weather channel and prepare for days when the sun isn’t shining. You may have to postpone or reschedule jobs if the wind or rain makes it impossible to do your job. By being proactive, you make sure that your business isn’t hurt by bad weather.
If you aren’t able to physically work because of the weather, use this time to advertise or market your business. Check-in with your employees. Make sure all equipment is working properly.
The Bottom Line On Running A Lawn Care Business
Running a lawn care business can be a rewarding job. People love sitting in their gardens in the summer, kids outside, BBQ’s friends and family. When your customers sit outside and their lawn is freshly cut and their plants look healthy, they enjoy their outside space and that’s because of you. Lawn care is an important job and can change the way people feel about their homes.
Now that you understand all the pros and cons of running your own lawn care business and some do’s and don’ts once it’s up and running, you are able to go into this venture with both eyes open. Remember that there is a huge opportunity for growth in this industry so you have the power to really customize its ins and outs so that it reflects your desires and needs.
All-In-One Lawn Care App
Running a lawn care business takes dedication and hard work. You have multiple crews to keep track of, equipment to maintain, and customers to keep happy! Using Connecteam’s lawn care app means you can run the best lawn care business without piles of paperwork and administrative headaches.