Accurately calculate your product’s selling price and maximize profit. Our selling price calculator helps you factor in costs, taxes, and desired returns so you can set prices that work for your business.
Free Selling Price Calculator
This free tool is built by Connecteam, the platform for managing your team.
How to Use Our Selling Price Calculator
- Input Desired Return: Choose how you want to calculate profit (dollar amount, margin percentage, or markup percentage) and enter the value.
- Add Costs: Enter item cost, shipping cost, sales tax, and shipping charge.
- Include Fees: Add selling costs (platform fees) and transaction costs (payment processing fees).
- Account for Overhead: Include any additional expenses like marketing or storage.
- Review Results: The calculator shows your recommended selling price, total costs, and expected profit.
Selling Price Calculator
Desired Return
Costs
Fees
Selling Price
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| Item | Value |
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Understand Your Costs
Item Cost is what you pay to produce or acquire the product. Shipping Cost is what you pay to get the product to your business or customers. Sales Tax is the tax percentage applied to your product. Shipping Charge is what you charge customers for shipping.
Selling Costs include platform fees from e-commerce sites or marketplaces. You can enter these as a percentage, fixed amount, or both. Transaction Costs are payment processing fees from credit card processors or payment gateways, also as a percentage or fixed fee. Overhead Costs cover miscellaneous business expenses like marketing, storage, or administrative costs.
Profit Types Explained
Profit ($) is a fixed dollar amount you want to earn on each sale. Margin (%) is the percentage of the selling price that’s profit after all costs. Markup (%) is the percentage increase over your total cost to reach the selling price.
Practical Tips
Start by entering your actual costs to get an accurate baseline. Test different profit scenarios using the increment table to see how changes affect your selling price. Review the summary table to understand your cost breakdown. Adjust your pricing strategy based on market competition and customer demand. Remember that lower prices may increase sales volume, while higher prices improve per-unit profit.
Manage Your Team with Connecteam
Connecteam helps you track costs and manage your team. Schedule shifts, track employee hours, assign tasks, and monitor labor costs in real time. With in-depth reporting and team collaboration tools, you can make data-driven decisions about pricing, staffing, and profitability. Scale your business confidently with the tools you need to manage every aspect of your operation. Try Connecteam for free today!
FAQs
The Item Cost is the base cost of producing or purchasing the product or service you are selling. This value should reflect all costs directly related to obtaining the item before any additional fees, taxes, or overheads.
The Desired Return field allows you to choose between Profit ($), Margin (%), or Markup (%). After selecting your desired return type, you can enter a value that represents how much profit you want to make. This value will be added to the total cost to determine your ideal selling price.
- Shipping Cost represents the expenses you incur to ship the product to your warehouse or business. It should be included in your total cost calculation.
- Shipping Charge is the amount you may charge customers for shipping. This charge is added to the final selling price and can help offset your shipping costs.
- Selling Costs are fees associated with using sales platforms or marketplaces, such as Amazon or eBay. These costs can be entered as either a percentage or a fixed amount.
- Transaction Costs are fees related to payment processing, such as credit card or PayPal fees. You can enter these as a percentage of the sale or a fixed fee.
Overhead Costs are additional expenses incurred by your business that are not directly related to production, such as marketing, storage, or administrative expenses. Including these costs ensures that your selling price fully covers all business expenses, maximizing profitability.
Sales Tax is the tax imposed by the government on the sale of goods and services. If your product is subject to sales tax, you should include the percentage in this field. The calculator will then add this tax to the cost to ensure you’re charging the right amount to customers.
Yes, you can leave fields such as Sales Tax, Shipping Charge, Selling Costs, Transaction Costs, or Overhead Costs empty if they are not applicable. The calculator will automatically skip these fields in the pricing calculation.
As you enter or change values in the input fields, the calculator automatically recalculates the selling price, total cost, and profit. You don’t need to click any additional buttons—results are updated instantly to provide you with real-time information.
- Profit ($): A fixed dollar amount of profit you want to earn over your total cost.
- Margin (%): A percentage of the final selling price that you want as profit.
- Markup (%): A percentage applied to the total cost to determine the selling price. It indicates how much more than the cost price you are charging.
This calculator provides a comprehensive way to determine the ideal selling price by considering all aspects of cost, including overheads, fees, and profit margins. It allows you to see how different values affect your final price, ensuring you cover all expenses and achieve the desired profit, helping you make informed and profitable pricing decisions.