Check out the five most fundamental steps for how to get your construction business off the ground and set yourself up for success.

The construction industry offers immense opportunities for profit, but new businesses often struggle to survive.

According to the US Bureau of Labor Statistics, 44.1% of construction businesses that opened in 2019 closed within their first 5 years.

Avoiding this outcome means sensibly navigating high startup costs, intense competition, the ups and downs of project-based work, complex state regulations, and more.

Below, I show you the steps to take to start a construction business and set it up for lasting success.

Key Takeaways

  • Strong market research is key to choosing a construction niche that matches your expertise, avoids oversaturated markets, and maximizes profitability.
  • Budget anywhere from $40,000 to $500,000+ based on your specialization. Solo contractors require minimal capital, while multi-site operations demand substantial upfront investment.
  • Construction companies that focus on specific niches, like HVAC or custom residential work, typically see much better financial results than those trying to serve every market segment.
  • Modern construction workforce management software can transform your operations from day one, simplifying everything from employee scheduling to safety compliance.

How To Start a Construction Company: A Step-by-Step Guide

Construction continues to be a fast-growing industry, with an NMSC report projecting the US construction market will grow by 42.3% by 2030.

While the $1.77 trillion US construction market offers incredible opportunities for growth, you’re entering a challenging field where strategic planning is absolutely essential.

Here’s a 12-step plan for a successful launch. 

Conduct research and choose a niche

Before selecting your specialization, thoroughly research the market. Analyze local demand by reviewing building permits and economic development reports in your target area. Study competitors through Google searches, industry directories, and job site observations to identify oversaturated vs. underserved markets.

Depending on your research findings and prior working experience, you can choose from various types of construction niches: 

  • Residential construction, which focuses on homes and offers market stability through consistent housing demand.
  • Commercial construction, which involves larger projects like office buildings and warehouses, demanding expertise in complex codes and longer timelines. 
  • Renovation and remodeling, offering incredible project variety and some of the highest potential margins.

Specialty trades are an excellent opportunity, too. Founder of My Window & Door Guy, Brian Morton, states: “Customers want to hire experts, not generalists. You can be a jack of all trades but a master of none.” 

Specialty trades include HVAC systems for consistent year-round demand, electrical work covering everything from basic wiring to EV charging stations, plumbing spanning installation to emergency repairs, and roofing. 

Top 3 mistakes construction business owners make when choosing a niche

  1. Trying to serve too many markets, which dilutes focus and resources.
  2. Starting without hands-on knowledge in your chosen field.
  3. Failing to analyze local demand and competitor density.

Draft a business plan

Your business plan serves as both a funding requirement and strategic blueprint. Consider following the US Small Business Administration’s recommended business plan format:

  1. Company overview: Clearly articulate what specific construction problems you’ll solve (e.g., “We specialize in emergency roof repairs completed within 24 hours”) and what sets you apart from other contractors in your area.
  2. Market analysis: Use your research to detail local market size, growth trends, and competitors. Include current construction industry trends affecting your niche and demonstrate you understand where the industry is heading.
  3. Organizational structure: Define your chosen legal entity (LLC, S corporation, etc.) and outline your management team, including key personnel qualifications and planned hiring timeline as you grow.
  4. Service offerings: Detail exactly which construction services you’ll provide and how they differ from competitors.
  5. Financial planning: Break down realistic startup and operational costs, including equipment, licensing, insurance, and working capital.
  6. Marketing strategy: Outline specific channels for acquiring customers, estimated costs per lead, and your sales process from initial contact to signed contract.
  7. Financial projections: Create detailed 5-year forecasts, including monthly cash flow for year one, projected income statements, and break-even analysis showing when you’ll become profitable.

Did You Know?

Businesses with formal written plans are 16% more likely to achieve long-term success than those without documented strategies, according to Harvard Business Review.

Top 3 construction business plan mistakes:

  1. Overly optimistic revenue and cost estimates.
  2. Insufficient research on local competition and demand.
  3. No contingency planning or backup strategies for common industry challenges.

Register your company

Selecting the right legal structure impacts liability exposure, tax obligations, and operational flexibility. The Small Business Administration (SBA) offers a complete overview for choosing a business structure, while the IRS explains the associated tax implications

Typical business structure options

  • Sole proprietorship is the simplest option with complete owner control but offers zero liability protection, meaning your home, savings, and personal assets are directly at risk if something goes wrong on a job site.
  • Partnership is useful when starting with a business partner, but in a general partnership, all partners are personally responsible for all business debts and legal issues.
  • Limited liability company (LLC) provides corporate liability protection with partnership-style flexibility and pass-through taxation. It’s simple to manage without board requirements, though all profits are subject to self-employment taxes. 
  • Corporation (S corp/C corp): can offer tax benefits. For instance, S corps allow you to pay yourself a reasonable salary while taking additional profits as distributions (which aren’t subject to self-employment tax).

Pro Tip

Morton advises: “Don’t overcomplicate this. Simply reach out to your accountant and lawyer and have them tell you what to do.”

Top 3 registration mistakes construction business owners make:

  1. Choosing a structure based on cost rather than long-term needs.
  2. Attempting DIY registration without professional guidance.
  3. Delaying registration and operating without proper legal structure.

Obtain licenses and permits

Licenses and permits are critical for compliance. Get them right, or face severe fines and legal penalties. The licensing process involves researching requirements, gathering documentation, and often passing exams. 

Start by visiting your state’s contractor licensing board website, then contact local building departments for additional requirements. Most states require proof of experience (typically 2-4 years), financial statements, and insurance certificates.

Most commonly required licenses and permits

  • General contractor license (varies by state—some like California require extensive licensing while others like Texas have no statewide requirements)
  • Trade-specific licenses (electrical, plumbing, HVAC contractors need separate licenses with their own experience and exam requirements)
  • City or county business permits (required to operate within specific jurisdictions)
  • Building permits (required for each individual project to ensure code compliance)
  • OSHA safety certification (recommended—OSHA 10-hour training for workers, 30-hour for supervisors)

This Might Interest You

Check out our comprehensive guide, “What Do I Need to Start a Construction Company?

Top 3 construction business licensing mistakes

  1. Missing local permit requirements.
  2. Starting work before obtaining proper licenses.
  3. Letting licenses expire during busy periods.

Did You Know?

Connecteam lets you track expiration dates for licenses, permits, and more.

Insure your business

Comprehensive construction business insurance protects your financial future when things go wrong. Beyond legal compliance, smart insurance choices safeguard business operations, while strong safety records can reduce costs over time.

To pick the right insurance, check your state’s requirements and choose policies that cover the unique risks of your projects.

Insurance typeWhat it coversAnnual cost (est.)Required?
General liabilityThird-party injury and property damage claims$960–$1,200Yes (most states)
Workers’ compensationEmployee medical expenses and lost wages$3,000–$3,600Yes (most states)
Commercial autoBusiness vehicle liability and physical damage$2,075Yes (if using vehicles)
Tools & equipmentTheft and damage to tools/equipment$169Recommended
Builder’s riskConstruction damage from fire, theft, vandalism$1,224–$1,259Project-specific
Surety bondsPerformance guarantee on contracts0.5–5% of contract valueOften required for public and commercial projects
Sources: Professional Insurance Advisors, LLC; Next Insurance

Top 3 insurance mistakes construction businesses make

  • Buying the minimum required instead of adequate protection.
  • Misunderstanding what each policy actually covers.
  • Failing to maintain proper claims documentation.

Secure funding and set up financial systems

Proper financing and financial infrastructure prevent cash flow failures—the primary cause of construction business collapse. 

Construction businesses need more capital than most service businesses because they’re often paying for materials and labor weeks before receiving payment from clients. Plus, project-based income and extended payment cycles can slow cash flow. 

Here are ways to fund your business and manage your finances using strong systems.

Possible sources of funding

  • SBA 7(a) loans offer the best terms for new businesses, providing up to $5 million with lower down payments and flexible repayment schedules. The SBA backing makes banks more willing to lend to newer businesses.
  • Traditional bank loans provide competitive rates but require stronger credit scores and established business history. They work best for contractors with proven track records.
  • Business credit lines and credit cards provide flexibility for operational expenses and equipment purchases, though typically at higher interest rates.
  • Equipment financing uses your machinery as collateral, offering interest rates as low as 5-6%. This preserves working capital while allowing essential tool acquisition.

Essential financial systems

Systems that handle the complexity of project-based work while maintaining client trust are important for keeping projects profitable and payments on track.   

Start with dedicated business banking and construction-specific accounting software like QuickBooks for job costing and progress billing. Implement payroll management for timely employee payments. Use integrated platforms like Connecteam that handle scheduling and time and project tracking to ensure accurate payroll calculations, job costing, and more. Streamline collections with automated invoicing to accelerate cash flow.

Top 3 financial mistakes construction business owners make

  1. Underestimating costs by missing direct and indirect expenses in bids.
  2. Poor cash flow management due to insufficient working capital reserves.
  3. Confusing markup and margin: 25% markup yields only 20% profit margin

Purchase equipment and tools

Equipment decisions significantly impact your financial flexibility and operational capacity. The industry rule of thumb is to purchase equipment you’ll use more than 60% of the time, while renting everything else.

Every construction business needs certain core construction tools and supplies regardless of specialization. Work trucks or vans are essential for transporting tools, materials, and crew to job sites. Your tool inventory should include quality power tools like cordless drills, impact drivers, circular saws, and reciprocating saws, plus reliable hand tools including hammers, levels, and tape measures.

Pro Tip

Tate Grafton, owner of Illuminate Electrical, advises: “Only when you land jobs requiring specialized tools should you buy such tools or equipment.”

Top 3 equipment mistakes construction businesses make

  1. Buying equipment before securing consistent work.
  2. Buying overly cheap or unnecessarily expensive tools.
  3. Overlooking ongoing maintenance and replacement costs.

Hire a team

Your company is only as strong as its people. 

Employees provide greater quality control and consistent company culture but increase overhead through payroll taxes and workers’ compensation. Subcontractors offer flexibility and reduce administrative burden, but you have less direct control over them and they can command higher rates.

Key roles to fill

  • Skilled tradespeople are the carpenters, electricians, plumbers, and other craft professionals who execute the physical work.
  • Site supervisors or project managers are needed to manage 3-5 concurrent projects and handle day-to-day execution, scheduling, and client communication.
  • Subcontractors for specialized tasks provide flexibility and access to specialized expertise without the overhead of full-time employees.

Building your team strategically

Hire people to do time-consuming tasks first. Hunter Kosar of Twisted Nail Broker Services explains: “I prioritized hiring [for] time-consuming tasks so that I could free my time to perform higher value tasks. Once you have enough work available to justify hiring, and if you can imagine someone else being able to do the job 70-80-90% as well as you can, then it is time to hire.”

Implement construction worker training from day one to establish standards and expectations. Consider construction training software for consistent onboarding and skills development.

Tate Grafton of Illuminate Electrical emphasizes the importance of personal skills in new hires: “When sending someone into [a] home to make repairs, it’s essential that those people are friendly and able to build trust and rapport.”

Did You Know?

With Connecteam, you can deliver mobile training to your growing team. Create custom courses that cover everything from building methods to soft skills training, track and document training progress, and more. 

Top 3 hiring mistakes construction businesses make

  1. Filling positions without checking references, skills, or cultural fit.
  2. Not hiring soon enough
  3. Failing to define roles, responsibilities, and performance standards from day one.

Enact safety and compliance measures

There are various health and safety hazards in construction. A strong safety program with construction risk management software protects workers, reduces fines, and can lower insurance premiums significantly. The Occupational Safety and Health Administration (OSHA) mandates comprehensive safety programs with penalties up to $16,550 per serious violation

Essential safety implementation steps

  • Develop a written safety plan: Create site-specific documentation including management policy statements, emergency procedures, and hazard identification protocols.
  • Conduct a job hazard analysis: Break down each job into steps, identify potential hazards for each step, and develop specific control measures before work begins.
  • Establish training programs: Provide and document regular safety training for hazard recognition and avoidance, keeping detailed records of all sessions.
  • Set up incident reporting procedures: Report work-related fatalities to OSHA within 8 hours and hospitalizations within 24 hours, while maintaining detailed records of all incidents.
  • Conduct regular inspections: Use standardized checklists to identify hazards and track corrective actions. Construction checklist apps streamline this process.
  • Implement digital tracking: Use platforms like Connecteam to create custom safety forms, equipment inspection checklists, and incident reports with GPS locations and photo evidence.

Top 3 safety mistakes construction businesses make

  1. Not maintaining records of training and incidents.
  2. Not consistently applying safety rules across all workers.
  3. Addressing safety only after incidents occur.

Market your business

While word-of-mouth remains valuable, proactive marketing drives sustained growth. Much of marketing a construction business is now done online.

Build your marketing foundation

Choose a memorable business name that reflects your brand and specialty. Create professional branding including a logo and consistent color scheme that you’ll use across all materials. Build a mobile-friendly website with high-quality portfolio photos, customer testimonials, and easy ways for visitors to request quotes.

Implement key marketing channels

  • Local SEO: Optimize your website to rank for keywords like “remodeler in [your city]” and “[your specialty] contractor near me”.
  • Relationship building: Develop referral partnerships with real estate agents, architects, property managers, and other professionals who serve your ideal clients.
  • Social media marketing: Use visual platforms like Instagram and Houzz to showcase your work with compelling before-and-after photos.
  • Paid advertising: Deploy Google Ads to capture customers actively searching for your services.
  • Customer relationship management: Implement construction CRM systems to track leads, follow up consistently, and maintain relationships with past clients.

The key? Be consistent across all channels, and measure what actually generates leads and revenue for your specific business.

Top 3 construction business marketing mistakes 

  1. Inconsistent branding, with mixed messages across different marketing channels.
  2. Badly designed website and missing Google Business Profile.
  3. Failure to measure marketing ROI and lead sources.

Expand your services

Offering a wider range of services can increase your revenue and make your business more resilient. The most successful expansions build on what you already do well. 

Here are some construction business ideas you might use to expand, depending on your niche: 

  • Residential expansion: Start with adjacent structures like decks and patios. Progress to outdoor living spaces including kitchens. Add landscaping for complete exterior solutions. Consider high-value amenities like pool installation. Fill off seasons with basement finishing and attic conversions.
  • Commercial growth: Specialize in tenant improvements for recurring revenue. Offer facility maintenance contracts for deeper client relationships. Develop expertise in medical offices or data centers. Expand into sustainable building and LEED certification. Consider design-build for additional project value.
  • Specialty trade growth: Roofing contractors can add gutters for complete water management. Expand to siding and fascia for building envelope specialization. Move into energy solutions with insulation and solar installation.

Top 3 construction business expansion mistakes 

  1. Expanding before mastering current services.
  2. Adding services that don’t complement existing expertise.
  3. Taking on more than the current team can handle.

Streamline and grow

Successfully growing and scaling a construction business requires a careful approach to every aspect of operations. 

Steve Riabov of RISE Construction emphasizes: “The transition from a small to a medium-sized business is the most perilous stage. Taking on a ‘holy grail’ job that is beyond the company’s current administrative or financial capacity is a common path to failure.”

Here are some steps to grow:

  • Hire a project manager when you become the operational bottleneck. 
  • Add a dedicated estimator when bidding constrains growth. 
  • Bring on an office administrator to centralize back-office functions. 
  • Adopt integrated construction business software and re-evaluate your equipment strategy as equipment usage increases.
  • Evolve your marketing from passive referrals to digital marketing strategies. 
  • Mature your safety program from basic compliance to proactive safety management systems. 
  • Consider dedicated safety managers for 100+ employee operations or complex projects. This investment often unlocks access to higher-margin opportunities.

Did You Know?

Modern dispatch and scheduling tools can help coordinate multiple crews across job sites. Research the best dispatch software for construction and construction scheduling software to find solutions that scale with your growth.

Top 3 construction business scaling mistakes 

  1. Handing off responsibilities before systems are ready.
  2. Growing without proper operational infrastructure.
  3. Accepting contracts beyond current capabilities.

How Much Does It Cost To Start a Construction Company?

Initial capital requirements vary widely based on niche, scale, and equipment strategy. Solo contractors might start with $40,000. Small teams need approximately $150,000. Growing organizations require $500,000 or more.

Significant costs include 1-time expenses for business setup and working capital to cover initial operations.

Here are some of the estimated costs of starting a construction company:

Startup costLow estimateHigh estimate
Registration and licensing$600$5,500
Insurance and bonding (Initial)$2,000$10,000
Tools, equipment, & vehicles$17,500$110,000
Office setup & software$1,700$5,500
Initial marketing & branding$10,500$35,000
Working capital reserve$10,000$50,000
Total estimated range$42,300$216,000+
Sources: ZenBusiness, Growthink

How Does a Construction Company Make Money?

Construction companies generate profit by completing projects for more than their total costs. This model relies on effectively managing 3 primary expense categories: labor, materials, and overhead costs, while delivering value that justifies your pricing to clients.

According to Turner & Townsend’s 2024 International Construction Market Survey, profit margins have increased from an average of 6.6% in 2023 to 7.0% in 2024, driven more by market conditions than declining input costs.

How construction companies set prices

New businesses must adopt pricing structures that ensure profitability while remaining competitive. 

  • Cost-plus contracts provide transparency by showing clients actual costs plus an agreed-upon fee or percentage. This protects you from cost overruns but requires detailed tracking and client trust. It works best for projects with undefined scope or when material costs are volatile.
  • Fixed-bid contracts offer clients price certainty but transfer all cost risk to you. Success requires precise estimating and strong project management. 
  • Time and materials billing charges clients for actual hours worked plus materials used. This works well for smaller projects or when scope isn’t clearly defined, but requires transparent communication about costs and progress.

For more information, see our construction profit guide.

Starting a Small Construction Business on a Budget

Many aspiring contractors wonder how to start a construction business with no money. The reality? Launching with limited capital requires smart resource management and gradual growth rather than zero investment.

  • Start small and specialize. Focus on low-equipment niches like painting or handyman services. Build reputation before expanding.
  • Rent, don’t buy. Equipment rental preserves capital, eliminates maintenance costs, and provides job-specific tool access without long-term commitments.
  • Buy used equipment. When purchasing becomes necessary, used machinery saves 25-50% versus new while providing reliable performance.
  • Use free tools. Use free software versions initially. Platforms like Connecteam offer free plans for small teams. 
  • Use subcontractors: Rely on 1099 contractors initially to reduce overhead for payroll taxes, benefits, and workers’ compensation.

Pro Tip

Steve Riabov emphasizes: “Keep your business expenses low, for as long as possible. You owe it to yourself, your family, and your customers to be financially stable.”

FAQs

What’s the best way to start a construction business?

Combine hands-on experience in your chosen trade with careful business planning. Choose a specific, profitable niche and write a detailed business plan for strategy and funding purposes. 

What’s the easiest construction business to start?

Painting services, handyman services, and post-construction cleanup typically require the lowest capital investment and minimal licensing. These niches allow market entry with lower financial barriers.

What’s the most profitable type of construction company?

Specialty trades often achieve the highest margins. HVAC, electrical, and plumbing services consistently command premium pricing because of specialized skill requirements.