LifeCycle Marketing Manager
Who Connecteam is:
Connecteam is a TLV-based startup that’s on a mission to change the work experience for 80% of the world’s global workforce - the deskless employees. Our business management platform helps thousands of businesses thrive by taking away the daily hustle and complexities of managing teams, so they can have the peace of mind to grow and run their business.
About the role:
We are seeking a highly skilled Lifecycle Marketing Manager to join our dynamic marketing team. In this role, you will develop, execute, and optimize automated marketing campaigns that drive customer engagement, lead generation, and revenue growth. You will work closely with the business operations, demand generation, content, Sales, and product marketing teams to ensure that our marketing autom×›×›ation efforts are aligned with our overall marketing strategy and business goals.
What you'll be doing:
Strategy & Planning:
Develop and execute marketing automation strategies to nurture leads, convert prospects, and drive customer retention, overseeing the entire customer lifecycle automation
Collaborate with the demand generation team to design and implement multi-channel automated campaigns, including email marketing, segmentation, and personalized content delivery
Define KPIs for marketing automation campaigns and report on the effectiveness of these campaigns
Continuously evaluate and improve the marketing automation process to enhance campaign performance and ROI
Campaign Management:
Build, execute, and manage email marketing campaigns, including drip campaigns, newsletters, and promotional content
Set up automated workflows for lead nurturing, customer onboarding, re-engagement, and upsell/cross-sell initiatives
Implement A/B testing to optimize subject lines, email content, send times, and other campaign variables.
Ensure proper data segmentation and targeting to deliver highly personalized and relevant content to different customer segments.
Platform Management:
Maintain and update customer data within the marketing automation platform to ensure data accuracy and compliance with privacy regulations (e.g., GDPR, CCPA).
Troubleshoot technical issues related to the marketing automation platform and collaborate with IT or vendor support teams as needed.
Analytics & Reporting:
Monitor, analyze, and report on the performance of marketing automation campaigns, providing insights and recommendations for optimization.
Create dashboards and regular reports to track campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.
Utilize data to identify trends, customer behaviors, and opportunities for new automation campaigns.
Collaboration & Communication:
Work closely with the content, design, and product marketing teams to develop compelling email content and landing pages.
Partner with sales teams to ensure alignment between marketing and sales activities, particularly lead nurturing and handoff processes.
Provide training and support to the marketing team on best practices for using the marketing automation platform.
Which qualifications you’ll need:
3+ years of experience in marketing automation, with a proven track record of managing successful campaigns.
Proficiency in marketing automation platforms and CRM systems.
Strong understanding of email marketing best practices, lead nurturing strategies, and customer segmentation.
Excellent analytical skills with the ability to interpret data and generate actionable insights.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Experience with A/B testing, conversion rate optimization, and campaign performance reporting.
Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices for data management.
Excellent communication and collaboration skills, with the ability to work effectively across teams.
Experience in a SaaS environment.
Familiarity with other digital marketing tools
Experience in building and optimizing landing pages and user funnels.
Joining Connecteam Is The Smart Move:
- We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.
- We make an impact on our customer’s business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business.
- We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers.
- We have fun! From weekly happy hours to holiday parties, we always enjoy each other’s company (and good food, of course). Connecteam is like one big, happy family!
- Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives.