Ever caught yourself saying “Wow!” while browsing a competitor’s cleaning website? You can have a site that wows, too.
Whether you’re just starting a cleaning business or growing an existing one, a great business website can help you attract new customers and turn them into paying customers.
To write this guide, I reviewed dozens of websites from North American cleaning businesses and found 6 truly outstanding sites that you can use as examples to get started today. I’ve also included some practical tips to make creating your new website quick and easy.
Key Takeaways
- Keep your language simple, clear, and concise. For example, use 1-sentence summaries and personalized checklists for each service.
- The best cleaning company websites demonstrate trustworthiness through customer reviews, “Bonded and Insured” statements, and team values like quality and thoroughness.
- There’s no one-size-fits-all. Your website’s content and design should work for your cleaning business and cleaning business model. For instance, residential cleaners might emphasize trustworthiness (e.g., background checks), while industrial cleaners might highlight regulatory compliance.
Real-World Examples: 6 Best Cleaning Business Websites
Large cleaning businesses
Maid Sailors
Company overview: Maid Sailors is an NYC-based cleaning company that has cleaned 200,000+ homes. It also runs operations in Boston, Chicago, and Austin.
Key features:
- Trust signals and a “Book Now” button at the top of the page.
- Detailed breakdown of services on separate pages.
- Transparent pricing page.
- Booking and payment form.
- Customer portal.
Why I like the website:
- The website’s color scheme matches the blue-and-white Maid Sailors brand. The colours and whitespace also make it easy to read.
- The top of the homepage builds trust with phrases like “200,000+ homes cleaned,” “100% satisfaction guaranteed,” and “97% positive reviews.”
- The menu’s “Cleaning Services” dropdown lists separate pages for “Deep Cleaning Service,” “Airbnb cleaning service,” and others. Each page includes a checklist of what you get.
- The pricing page outlines different cleaning packages, and also includes checklists (e.g., for bedrooms and bathrooms). And the booking form calculates your bill based on factors such as square footage and additional services.
Coverall
Company overview: Coverall is a commercial cleaning franchise with operations across the US and Canada. Its teams clean offices, medical facilities, industrial buildings, and more.
Key features:
- Services, verticals, and process overview on homepage.
- Specialist service menu dropdown.
- Blog, news, and FAQ pages.
- Website accessibility tools.
- Commercial quote form.
Why I like the website:
- The offering is super clear: “a worry-free commercial clean” for “every type of workplace.”
- The homepage lists different commercial property types, including retail, fitness, and offices, with links to learn more.
- The “Get a free cleaning quote” button is prominent, always visible, and easy to access.
- Pages often refer to Coverall’s “Core 4® Cleaning Process,” with specific methods and equipment.
Did You Know?
With Connecteam, you can assign and track cleaners’ tasks for each shift. That way, no checklist item, big or small, falls through the cracks.
Small cleaning businesses
MyClean
Company overview: MyClean is a local residential cleaning company serving New York and New Jersey.
Key features:
- Long-scroll homepage that covers pricing packages, customer reviews, and business differentiators.
- Lists big-name publications in which MyClean has been mentioned.
- Blog and FAQ pages.
- Booking page.
- Customer portal.
Why I like the website:
- It’s superbly designed. There’s a clear and consistent color scheme (white and blue), high-res images, and professionally made graphics that invite viewers in.
- There’s little information overwhelm. First, you just scroll up and down the homepage, through pricing packages, reviews, company story, and more. Second, you get extra detail through pop-ups, such as the 60- and 75-point checklists included in each package.
- It’s so quick to book! You enter your residence type and ZIP code at the top of the home page, and the “Book From $92” button takes you to the booking page. Here, you add a few more details and make the payment.
- There’s an up-to-date blog with cleaning tips relating to mold, pets, moving in, and other topics. This website feature helps build trust with first-time customers.
Comfy Cleaning
Company overview: Comfy Cleaning is a family-owned, Wisconsin-based residential cleaning business. It offers essential services, including standard and deep cleaning, as well as move-in and move-out cleaning.
Key features:
- Homepage with service breakdown and service area.
- “About” section with cleaning approach and FAQs.
- Individual cleaning service pages.
- Bright, colorful imagery.
- Simple quote request form.
Why I like the website:
- The design is consistent and balanced, with white as the base and blue and pink as accent colors. The high-quality photos align with this branding—for instance, showing staff members using pink and blue cleaning supplies.
- Its services and target market are clear. Comfy Cleaning serves homes in Greater Milwaukee, Menomonee Falls, and a few other areas. Each cleaning service has a checklist and process breakdown, plus individualized benefits.
- It’s a great example of what’s achievable for family-owned cleaning businesses on a budget. There’s no fancy quote and payment form, or nifty image carousels. Just clear services, a clean design, a simple contact form, plus email and phone details.
Specialized cleaning businesses
SoCal Luxury Cleaning
Company overview: SoCal Luxury Cleaning is an LA-based cleaning company specializing in luxury home cleaning. Its services include basic and deep cleaning, move-in and move-out cleaning, and short-term rental turnover.
Key features:
- Scroll-through homepage.
- Service-focused pages.
- Target-market-appropriate design.
- Customer testimonials.
Why I like the website:
- The design is fit for purpose for the luxury home market. The color scheme centers on black, white, and gold, which are also featured in the site’s high-res photography.
- There’s no unnecessary information, making it easy to scan. For example, service-specific pages, such as the move-in/out one, only feature checklists for different room types.
- The homepage spotlights 3 customer testimonials of similar length, creating symmetry. This minimalism, in contrast to some other websites’ long lists of reviews, suggests a select clientele.
This Might Interest You
Learn more about choosing your target audience and other marketing strategies in our Cleaning Marketing Plan expert guide.
Greenly Pro
Company overview: Greenly Pro is an environmentally driven commercial cleaning company in Massachusetts. It works with clients in education, healthcare, and more, and handles specialized projects, including disaster cleanup and post-construction work.
Key features:
- An extensive list of cleaning services.
- “Why choose us” section.
- Commercial client examples via a carousel.
- Client reviews via a carousel.
- Online call booking.
Why I like the website:
- The branding is clear. It’s in the name, color palette, and web copy: Greenly Pro cleans with environmentally friendly methods. In its stats section, it lists “0 Products that contain harmful toxins such as formaldehyde and ammonia.” Also, it lists specializations including “LEED-certified cleaning, chemical-free solutions.”
- It offers a contact form and a 1-on-1 specialist call. This is market-appropriate since commercial clients, especially those with multiple locations (such as property managers), need custom quotes and trust-based relationships.
- The “Services” page lists 10+ commercial niches, from industrial to hospitality and post-construction cleaning, all with brief descriptions. This builds trust with specific verticals. Elsewhere, a carousel of 5-star reviews signals the vendor’s quality service.
How To Create a Cleaning Business Website
You don’t need a Web Design degree to build an effective website for your cleaning business. You just need to:
- Prep your branding basics, including your business name, logo, and high-quality photos.
- Buy a website domain (for example, iclean.com). Or piggyback on your site builder’s domain for free, if available (e.g., cleaning.wixsite.com).
- Choose a website builder that suits your business needs and technical skill level. For instance, you may need a payment gateway and pre-made website templates. Platforms like Wix, Weebly, and Squarespace are popular with cleaning businesses.
- Customize your website content and design by following your platform’s guidelines.
Alternatively, to save time and get pro results, you could hire a freelancer or agency to create your cleaning website. Expect to pay for the initial website launch and future maintenance (for instance, updating photos or quote forms).
If you’re inspired by our website examples, here’s a crash course in nailing your own. I’ll cover website content, design, and lead generation.
Website content
Homepage
- Company name: Type your cleaning business name or add your logo at the top of the homepage. Include a simple tagline that represents the “soul” of your business—for instance, “Precision in every polish.”
- Services summary: Showcase roughly 3–5 cleaning services on your homepage, with brief descriptions. Link to in-depth service pages (or pop-up windows).
- Service area: Confirm cities, towns, or neighborhoods you can serve clients in. Add a map as a visual aid, if your website builder offers it.
- Values and differentiators: Add 3–5 headings that realistically set your team apart, and 1–2 sentences on why and how you apply them. Some ideas: “Non-negotiably eco-friendly,” “Respect and privacy,” “Trained staff, no gig workers.”
Services
- Emotional messaging: Include a sentence or paragraph that connects readers to the specific service. For instance, reference the comfort and certainty of having a high-standard move-in or move-out clean.
- Checklists: Provide full or partial checklists for each cleaning service (and, where relevant, each commercial vertical—e.g., retail vs. healthcare).
- Methods and equipment: Wherever possible, confirm which cleaning techniques and products you use (e.g., following CDC guidelines). Also, confirm whether you or the client must provide certain equipment (e.g., vacuum cleaner).
- Pricing: If you choose to advertise prices, organize them by cleaning packages, and list the services and add-ons. For example, you might price standard and deep cleans separately, with different checklists and extra per-hour prices.
Cleaning website design
Here are some easy-to-do design tips to get your website sparkling without hiring technical help:
Images and visual design
Display high-quality photography showing a gleaming, clean home, office, or facility (depending on your target market). Aim for real-world photos from client premises to showcase your cleaning skills and build leads’ trust. Alternatively, stay true to life with stock photos that closely match your standard post-clean results.
Apart from images, ensure a clean, consistent visual experience across your website. Here’s what to do:
- Stick to 2–3 brand colors to create cohesion and avoid distracting the visitor.
- Use drag-and-drop tools to create columns for categorizing information (e.g., a paragraph and an image) and to add white space.
- Keep text formatting simple and easy to read. For example, avoid fancy, colorful fonts and use text hierarchy (big headings vs. smaller text) to help viewers skim.
Pro Tip
Popular website builders such as Squarespace and Wix offer many templates and showcase real-life websites, according to industry experts. Have a browse for inspiring cleaning business website design examples.
Smooth user experience
Good user experience (UX) means visitors can quickly find the information or action they need, with minimal obstacles.
Do:
✅ Test “user journeys” on your website thoroughly—for instance, scrolling down the homepage, clicking on “Services” pages, and submitting a contact form.
✅ Ensure website features (such as images, columns, and forms) work as expected on both desktop and mobile.
Don’t:
❌ Add large files (such as videos or animations) since they often slow down the website.
❌ Add unnecessary pages that distract clients from booking or calling you. For example, add your testimonials on the homepage or booking page, rather than as a menu item.
Cleaning website lead generation
Now, there’s not much point in building a gorgeous website if clients can’t hire you. Here are some simple ways to grab cleaning leads’ attention and secure bookings.
Trust signals
- Commercial client logos: If you work with businesses, institutions, or property managers, throw their logos in a website carousel.
- Testimonials: Feature a few high-praise reviews (for example, from Google reviews or websites such as Yelp) along with their star ratings. Prioritize grammatically correct ones that mention why you’re great.
- Professionalism: Confirm you run professional services with facts such as “Bonded and insured” and “Trained professional cleaners.”
- Stats: Add some impressive numbers if you have them. Examples include “15 years in business” and “Cleaned 20,000 homes.”
Contact and booking form
- Call to action (CTA) button: Make the main contact or booking button visible and available. For instance, add a “Book now” button in the top-right corner of the website, just below the top homepage title.
- Contact form and details: Add a contact form even if you also take bookings and payments. Keep it simple. Request name, contact details, a message, and, optionally, service type and property size. Provide your business phone number and email address.
- Online booking: If you provide prices and instant quotes, add a booking and payment form to your website. Make sure clients can select dates and times when your staff are actually free to work.
Did You Know?
Connecteam lets you schedule cleaning shifts so employees and managers always know who’s working and who’s off. Your team schedule integrates with Wix website bookings and with other calendars via Zapier workflows.
FAQs
Yes, a cleaning company needs a website to promote its services and allow leads to contact its staff to book. Lead-generation platforms such as Yelp help reach new audiences, but many clients require more information before booking, so a website is a must-have.
A good description for a cleaning business mentions the company’s strongest selling point and the desired customer outcome. For instance, “Small local business with big standards for cleanliness and customer care.”
Choose 2-3 color accents, keep information concise, add high-quality photos, and clearly label sections such as “Why choose us” and “Testimonials.”
Create a cleaning business website by choosing a simple builder, picking a clean template, and adding clear pages for services, pricing, service areas, and contact. Include reviews, photos of your work, and an easy way to request a quote or book a clean.
Disclaimer
This article is for general informational and educational purposes only. It is not intended as and does not constitute business, financial, or professional advice, and should not be relied upon as such. Connecteam accepts no responsibility for consequences arising from actions taken or not taken based on the information present in this article.