Choosing the right name for your cleaning company can feel tricky. You need something simple enough for people to remember, but specific enough not to sound generic. 

But how do you find that balance? And how can you ensure the perfect cleaning company name for your business hasn’t already been taken?

I’m here to help. In this article, I show you how to choose a good cleaning company name and share a list of 63 cleaning company names to choose from. 

Key Takeaways

  • To pick a good name for your cleaning company, think about the niche you’re targeting. If you want to attract commercial or luxury clients, go with a more professional name. If you’re looking for residential or small business customers, an approachable tone may be better.
  • A pun or wordplay around cleaning can help potential customers remember your company. However, a funny business name may not work with all clients.
  • Once you’ve chosen a cleaning company name, register it. Then, secure a website domain and social media profile that are easy for customers to remember.

Choose a Business Name That Reflects Your Cleaning Niche

When choosing a name for your cleaning company, the most important thing is to keep your niche in mind. Your business name should reflect the type of clients you want to attract and the services you offer.

For example, if you’re targeting a luxury clientele, choose something that feels polished and upscale. As Katie Lambert, founder of Clean Queen Cleaning Services, explains:

“We love our branding: We are Clean Queen, and we are a luxury cleaning service, so we don’t try to compete based on price. […] We also recognize that we spend more time in our clients’ homes than the average service in town, which is why our prices tend to be higher, so we need to market to the luxury market.”

On the other hand, say you’re aiming for a more affordable, high-volume service. You’ll want a business name that’s friendly, simple, and approachable. 

No matter your niche and direction, aligning your business name with your target market helps you attract the right customers and build a brand that fits your goals. 

Pro Tip

Still deciding what kind of cleaning services to offer? Explore your options before jumping in. There are many ways to make money in the cleaning industry, but knowing your ideal clients from the start will save you time and effort later.

Now, let’s get into how to pick the best cleaning company name—whether you’re in the general, commercial, or residential cleaning space—so you can move on to actually starting your cleaning business.

General Cleaning Service Names 

General cleaners service a wide variety of clients, including houses, apartments, offices, and small businesses. That can make coming up with a good name for a general cleaning service a bit tricky. You have to ensure your company can appeal to as many types of customers as possible. 

To do that, lean on neutral words that convey reliability, attention to detail, and cleanliness. Some great words to use include “prime,” “apex,” “clear,” “pro,” “care,” “shine,” “neat,” “spotless,” “tidy,” “pristine,” “bright,” “fresh,” and “clear.”

Avoid playful names, like Happy Mop Cleaners, or ones that include specific property types, like HomeShine Cleaning Co. or Office Sparkle Cleaners, which will box you into a certain service category.

No matter what you choose, it’s often good to include location-specific details in your business name. This could be the city (such as Atlanta), county (such as Fulton County), or nickname or abbreviation of the city (such as ATL). 

Derek Christian of All Star Cleaning Services of Fort Collins tells Connecteam that there’s a big benefit of including location details in a business name:

“For all the claims of fancy algorithms, Google tends not to know when you type in ‘Atlanta Maid Service’ if that is [a] generic [query] or the name of a company, so having your name be something people search for will help you pop up. 

That is why we are All Star Cleaning Services of Fort Collins. When people search ‘cleaning service Fort Collins,’ we are going to pop up.”

With that in mind, here are 12 general cleaning service names you can use:

  1. Pristine Cleaners of [Location]
  2. TotalCare Cleaning [Location]
  3. EverClean Solutions of [Location]
  4. Apex Cleaning Company
  5. Renew Cleaning Co. [Location]
  6. Bright Spaces Cleaning 
  7. PureShine Cleaning Services
  8. Neat & Tidy Cleaners of [Location]
  9. [Location] Spotless Living 
  10. Clear Skies Cleaning 
  11. FreshStart Cleaners of [Location]
  12. [Location] Star Cleaners

Commercial Cleaning Company Names 

Because they target business clients, commercial cleaning companies should choose names that sound neutral, reliable, and professional. A clear, descriptive name like “Citywide Cleaners of Atlanta” often works best because it communicates both the service and the market served.

As a general rule of thumb, the larger or more prestigious your commercial clients, the more refined and upscale your name should sound. Avoid overly casual or playful names since they’ll feel less suited to professional environments.

Some good words to use include “facility,” “solutions,” “maintenance,” “janitorial,” “pro,” “premier,” “total,” “city,” “metro,” and “office.” These communicate organization, reliability, and scale, which matter to business customers.

Like with general cleaning services, it’s a good idea to add your location to your name. This signals to Google and other search tools that your business is relevant for local searchers. 

You could use any of these cleaning company name ideas for your commercial services:

  1. Total Cleaning Solutions of [Location]
  2. [Location] Prime Commercial Cleaning
  3. [Location] ClearEdge Janitorial
  4. Sterling Maintenance of [Location]
  5. Premier Cleaning Group [Location]
  6. [Location] Precision Facility Care
  7. ProVista Cleaning Services
  8. Brightline Commercial Cleaning
  9. Vanguard Maintenance Co. [Location]
  10. Total Facility Care of [Location]
  11. [Location] MetroClean Systems 
  12. ShineWorks Commercial Cleaning [Location]

Residential Cleaning Company Names

Residential cleaners should choose names that sound friendly, trustworthy, and reassuring. Because employees work inside clients’ homes, your business name should make people feel comfortable and cared for. 

That said, if you’re targeting luxury homeowners, a name with a more elegant or refined tone can be appropriate. Don’t be afraid to use words like “crystal,” “premier,” or “signature”—these suggest quality and exclusivity.

Of course, it’s also smart to include your location in your business name.

Here are some strong name ideas for residential cleaning companies:

  1. HappyNest Cleaning 
  2. [Location] Fresh Home Cleaning
  3. HomeGlow Cleaning of [Location]
  4. BrightHome Cleaners
  5. [Location] Neighbors Cleaning Co. 
  6. Sunshine Housekeeping [Location]
  7. HappyHome Cleaners [Location]
  8. CrystalCare Home Services
  9. Premier Home Cleaning [Location]
  10. [Location] Elite Residential Cleaning
  11. Neatline Home Services of [Location]
  12. Signature Home Cleaning [Location]

Short-Term Rental Cleaning Company Names

In places with high tourism or business travel, short-term rental cleaning can be hugely profitable. Property owners are often willing to pay a premium for speed, reliability, and spotless results because their own income depends on quick turnovers and guest satisfaction.

To appeal to this market, choose a company name that reflects the fast-paced, detail-oriented nature of short-term rental cleaning. Go for words like “turnover,” “guest,” “stay,” “host,” “suite,” “breeze,” “fresh,” “ready,” “quick,” “prep,” and “key.”

It can also help to reference your local area or nearby travel destination, but avoid any copyrighted names. For instance, if your service area is near Disneyland in California, don’t call your cleaning company “Disneyland Rentals Cleaning Company.” Instead, something like “HappyHost Cleaners of Anaheim” will do the trick. 

Here are some strong name ideas for short-term rental cleaning companies:

  1. [Location] Turnover Pros 
  2. Guest-Ready Cleaning [Location]
  3. SuiteClean Services
  4. NextStay Cleaning Co. [Location]
  5. Breeze Suite Cleaning 
  6. [Location] TurnKey Cleaning
  7. HostCare Cleaning Services [Location]
  8. FreshFlip Cleaning 
  9. QuickTurn Cleaners of [Location]
  10. GuestPrep Cleaning
  11. HappyHost Cleaners of [Location]
  12. Ready4Guests Cleaning [Location]

Bonus: Funny Cleaning Company Names  

Humorous cleaning company names—ones that use puns, clever wordplay, or pop culture references—can grab people’s attention and make them remember your business. 

These names work especially well for residential and small business cleaning services, as they sound approachable, lighthearted, and friendly. However, they’re not the best for commercial cleaners since larger clients tend to prioritize professionalism over personality.

If you’re thinking about going for a funny cleaning company name, use words related to cleaning or household tasks that can be used in puns, such as “mop,” “dust,” “scrub,” “grime,” “shine,” “sweep,” “soak,” “broom,” “polish,” and “sparkle.”

Here are some names you could use:

  1. Grime and Punishment
  2. Mop Til You Drop
  3. The Dirt Whisperers
  4. Maid to Perfection
  5. Dust Busters
  6. Lord of the Rinse
  7. The Grateful Scrub
  8. The Mopfather
  9. Sweep Dreams
  10. Between a Mop and a Hard Place
  11. Suck It Up
  12. The Scrub Hub
  13. The Bleach Boys
  14. Maid in Heaven
  15. Zero Dirt Thirty

Pro Tip

Regardless of your niche, be sure to pick 3–5 name options. Some names may already be taken or restricted by state or federal regulations, so having a few backups helps you avoid disappointment later on.

A Guide to Registering and Trademarking Your Business Name 

Once you’ve narrowed down your list, it’s time to register and trademark your business name. Start with your top contenders, then follow these steps to see which are legally usable:

Step 1: See if your desired business name is available

First, you have to see if the business name you want is already taken. You can do this by heading to your state’s business registry (through the Secretary of State website) and searching for your desired company name. 

It’s also important to search for close variations. For instance, if the name you want is “The Bleach Boys,” you might search for “Bleach Boy Cleaners” and “Bleach Boys Cleaning Company.” 

Each state follows its own naming rules, but most don’t allow businesses to have the same or very similar names.

Step 2: Search for trademarks

Next, search the US Patent and Trademark Office (USPTO) database to see whether your desired name or anything similar to it is already trademarked nationally. 

If you find a match in your industry, it’s best to avoid it entirely. Even if your business could legally operate under that name locally, a trademark holder could later challenge your use and force you to rebrand. 

However, if the same or similar name is used in a totally different industry, you can generally still move forward. Just steer clear of well-known or trademark-protected brands. For example, don’t name your business “Harry Potter Cleaners.”

Step 3: Check domain and social media availability

Once you’ve settled on a name that is available and not trademarked, don’t rush to register it. You want to check whether matching website domains and social media handles are available. This is because consistency across platforms helps customers find you easily and strengthens your brand identity

Use domain search tools or WHOIS databases to confirm availability. If your exact business name is taken, don’t panic. Try small, simple variations. For instance, you could move the location name from the end to the start (e.g., biirminghamstarcleaners.com instead of starcleanersbirmingham.com). Or, you could add short words like “the,” “co,” or “services.”

The golden rule is to keep your website domain and social media handles short and memorable. Overly long, cluttered domains and handles can look unprofessional and may be difficult to remember. For instance, imagine if Clean Queen Cleaning Services’s domain name was cleanqueencleaningservicesdenvercolorado.com. That’d be tricky to recall!

Step 4: Register the name legally

Next, register your business name with your state or local government. In most states, you’ll do this through the Secretary of State’s office, but some states handle business registration at the county level. If you’re unsure, contact your county clerk for more information.

If you plan to operate under a brand name different from your legal business name, you’ll need to file a “Doing Business As” (DBA) form. This enables you to legally use multiple brand names under one registered business.

For instance, say your company’s name is “Total Cleaners of Salt Lake City.” You could create a separate residential brand called “SLC Dust Busters” to appeal to homeowners, while keeping “Total Cleaners of Salt Lake City” for corporate clients. 

As with business registration, each state handles DBA filing differently. Contact your county clerk for details.

Step 5: Trademark your business name

Once your business is officially registered, consider trademarking your name through the US Patent and Trademark Office (USPTO). Trademarking gives you exclusive rights to use the name nationally within your industry and protects your brand against imitators.

Step 6: Comply with tax and licensing laws

If you plan to hire employees, you’ll need to file for an employer identification number (EIN) through the IRS. You need an EIN to file tax returns and pay payroll taxes. 

If your cleaning business serves specialized industries (such as healthcare, construction, or food service), you may need additional permits or licenses from local or state agencies. Requirements vary by location, so check with your county clerk or local business licensing office to confirm what applies to you.

FAQs 

Yes, you can name your cleaning business after yourself, e.g., “Sarah’s Cleaning Company.” This approach adds a personal touch and can help build trust with clients. However, to avoid legal complications, you have to ensure the name isn’t already in use or trademarked by someone else.

To choose a good name for your cleaning business, pick one that’s memorable, easy to spell, and reflective of the services you offer. Consider incorporating words related to cleanliness or your specific niche, such as “EcoClean” for environmentally friendly services. Avoid overly generic names like “[Location] Cleaning Company” to stand out in the market.

Funny cleaning company names include Grime and Punishment, Mop Til You Drop, Dust Busters, and Suck It Up. To make a funny cleaning company name, aim for a pun or pop culture reference that relates to cleaning. Also, be aware that some commercial or luxury clients may avoid businesses with funny names. 

Generate cleaning company names by starting with your niche, location, and tone (professional, friendly, or premium). Combine cleaning-related words like “clean,” “shine,” or “care” with neutral brand terms or your city name. Shortlist 3–5 options and check availability before deciding.

A catchy cleaning company name is short, easy to say, and easy to remember. Names that use light wordplay, alliteration, or familiar cleaning terms (like “Sparkle,” “Spotless,” or “Fresh”) tend to stick, as long as they still fit your target customers.

A good cleaning slogan clearly states the benefit you deliver, such as reliability, quality, or peace of mind. Strong slogans are short (5–8 words), simple, and customer-focused—for example, “Reliable cleans, every time” or “Spotless homes, less stress.”