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Senior Social User Acquisition Manager
About Connecteam:
Connecteam is a TLV-based startup that’s on a mission to change the work experience for 80% of the world’s global workforce - the deskless employees.
Our business management platform helps thousands of businesses thrive by taking away the daily hustle and complexities of managing teams, so they can have the peace of mind to grow and run their business.
About this role:
As a Senior Social User Acquisition Manager in Connecteam you will help grow our user acquisition efforts through exploring & identifying opportunities to scale in new platforms & media formats, launch and scale different marketing channels.
Ownership & responsibilities:
- Identify and establish new paid acquisition channels.
- Plan, create, manage global performance campaigns in different social channels (Meta, TikTok, Youtube etc)
- Own marketing strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
- Handle all aspects of campaign management, conduct A/B tests and analyze performance metrics to improve campaign effectiveness, including CTR, conversion rates, and user acquisition costs.
- Monitor market trends, industry best practices, and emerging technologies to implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape
- Collaborate with our creative studio to create compelling and targeted creatives that resonate with the target audience and drive conversions.
- Collaborate with multiple teams to enhance the marketing funnel and unlock additional growth opportunities
Qualifications:
- 3+ years of experience in managing large budget user acquisition campaigns and a proven track record of driving user growth and revenue in B2B companies.
- Cross-platform experience: Youtube, Facebook, Instagram, TikTok, etc.
- Strong analytical skills, with the ability to interpret data, analyze trends, and make data-driven decisions to improve campaign performance.
- Demonstrated expertise in launching and scaling new paid acquisition channels, specifically on YouTube and Facebook.
- Deep understanding of creative formats and best practices specific to YouTube and Facebook advertising.
- Experience with audience segmentation and personalized marketing tactics to enhance campaign relevance and engagement.
- Strong understanding of SaaS business models and funnels
- Familiarity with the latest marketing tools, systems, and tactics.
- Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
- A passion for digital marketing and a collaborative spirit, capable of working with various stakeholders to identify and implement effective digital media strategies
- A big-picture thinker who’s independent and applies a proactive approach with a positive, can-do attitude.
- Previous experience in an early-stage startup or similar fast-paced environment- an advantage
- Fluent in English
Hiring process with us:
At Connecteam, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative and transparent.
Joining Connecteam Is The Smart Move:
- We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.
- We make an impact on our customer’s business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business.
- We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers.
- We have fun! From weekly happy hours to holiday parties, we always enjoy each other’s company (and good food, of course). Connecteam is like one big, happy family!
- Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives.